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St. Helena is an American Viticultural Area (AVA) located within Napa Valley, centered in and around the town of St. Helena, California. It was established by the Bureau of Alcohol, Tobacco and Firearms (ATF) on October 11, 1995, after the ATF received a petition from Mr. Charles A. Carpy, Chairman of the St. Helena Appellation Committee, proposing to establish a new viticultural area in Napa County to be known as "St. Helena."