J Lohr Bay Mist White Riesling

J.Lohr Story

In the late 1960s, Jerry Lohr began an extensive investigation of California grape growing regions – searching for the ideal location for his first vineyard. Jerry was raised on a South Dakota farm; his agricultural roots armed him with an innate sense for the relationship between climate, soil, and location. His research and instincts led him to the Central Coast, an area just beginning to explore its potential for winegrowing.

Our dedication to sustainability and the environment traces its roots to founder Jerry Lohr’s seven decades of farming experience. Today, Jerry’s vision of sustainability is embraced by a passionate second generation of the Lohr family who is dedicated to honoring and extending this important aspect of the winery’s legacy.

J. Lohr takes very seriously its leadership role in “Growing Sustainability” throughout the wine industry. In acknowledgement of its many contributions to the cause of furthering vineyard and winery sustainable practices, J. Lohr received the Green Medal Leader Award from the California Sustainable Winegrowing Alliance.

The Leader Award honors the vineyard or winery that “best demonstrates the ability to balance multiple objectives of environmental, economic, and social goals, excelling in these areas with sustainability being clearly integrated into the overall business."